Small businesses should consider the size and continued growth of ecommerce for consumer spending. eCommerce-guide.com reports that ecommerce grew a robust 19% this year to $28 billion. While down from last year’s 26% given economic worries among consumers, this is quite good.
Very few small businesses currently really tap into this market. Small business needs to be looking for ways to make it easier for their customers to buy their products and services over the web.
Make it easy for your customers to go online and point and click to purchase from you.
However, there is much more to the trend than simply wanting to see your service or product on the web. If you’ve been on Amazon or Ebay lately, you may have noticed that you are able to see pictures, reviews on product, reviews on sellers, links to consumer information. The fact is buyers want to know more information about the purchase before handing over the cash.
As a small business owner, you are often better positioned to provide more information. Even more exciting, you can provide information that doesn’t require face-to-face time for improving service and taking advantage of the special personal knowledge you’ve developed running your business. Best of all, you will save time taking the step. An affiliated apartment community Linkytown serves finds that online customers require only about 15% as much time to complete a sale as walk-in applicants need.
To make all this work to best effect, you need a website, and you have to develop a strategy allowing local customers to access your business online.
If you need a website, try www.linkytown.com.
